This summer i spent a lot time sleeping with my head in a sea of moonlight.

Jasmin Johanna is a multidisciplinary artist, photographer, filmmaker, writer, and creative director based in Germany — and the co-founder of Flora & Grace and Garden of Muses.

With an academic background in graphic design and a deep love for analog photography, her work moves fluidly between visual storytelling, editorial direction, and timeless documentary. She creates with intimacy, emotion, and an eye for the unpolished details that carry the most meaning.

Since her teenage years, Jasmin has been documenting her travels across Europe and beyond — capturing fleeting light, quiet beauty, and the stories that live in between places. Her portfolio reflects this deep sense of movement and presence, blending her love of travel with a sensitivity for storytelling  across identities, energies, and expressions.

Her imagery — often cinematic, always in-the-moment — has appeared in Vogue, Harper’s Bazaar, and publications around the world. She has collaborated with A-list clients, international designers, women with powerful stories to tell, and men who carry tenderness like a quiet revolution. Her commercial work includes fashion productions, editorial campaigns, and brand narratives rooted in authenticity and art direction that breathes. In both her commissioned and personal work, Jasmin’s guiding force is always the same: freedom from perfection. She believes in beauty that breathes — in spontaneity, feeling, and the art of becoming. Through her work, she empowers women to feel seen, confident, and creatively free — not by changing who they are, but by returning to themselves. Her images and words invite softness and strength to coexist, reminding people they don’t have to shrink to be loved, or edit themselves to be worthy. She creates space for individuals to take up room, to celebrate who they are — fully, loudly, tenderly — and to express themselves without apology. Her work doesn’t ask for performance. It asks for presence. Because there is power in being witnessed.

She is also the writer of The Muse Papers, a living journal of creative reflections and soft truths about the path of making. Her work is a conversation — visual, written, and emotional — with those brave enough to follow what calls them.

Jasmin Johanna and her team is working globally for commissioned work. 
For all enquiries relating to collaborations, artworks, ideas and more:

featured in vogue italia | vogue germany | british vogue | harper's bazaar